Scarcity is a very important attribute in marketing a product.
Candidates and Hiring Managers do not seem to understand this very often, which is too bad.
By way of example, we visited a fine Southern Oregon Winery, Schmidt Family Vineyards(Ever heard of them?). We tried their 2007 Cabernet Sauvignon, and wow, it's good! I'm planning on putting my purchase in the cellar and let it age for several years.
Then, we meandered down to the closest eatery, The Buckboard Grill (Ever heard of this place - only 2 reviews on Urban Spoon, could be that it's not urban enough). Had a really nice French Dip done with Tri-tip. And, you could buy the aforementioned Cabernet for $6 a glass - and it was a healthy pour to boot - for $6!
The thing about both these products is that you gotta go there to get them - they only service the local market. There are only 225 cases of the Cabernet being produced. And my guess is that this particular wine is going to skyrocket in price as a result of the few cases being produced and the quality of the product. Yes, it's really that good.
What does all this have to do with job hunting, or attracting talent who meets/exceeds the bar? Stay tuned...