Scarcity is a very important attribute in marketing a product.
Candidates and Hiring Managers do not seem to understand this very often, which is too bad.
By way of example, we visited a fine Southern Oregon Winery, Schmidt Family Vineyards(Ever heard of them?). We tried their 2007 Cabernet Sauvignon, and wow, it's good! I'm planning on putting my purchase in the cellar and let it age for several years.
Then, we meandered down to the closest eatery, The Buckboard Grill (Ever heard of this place - only 2 reviews on Urban Spoon, could be that it's not urban enough). Had a really nice French Dip done with Tri-tip. And, you could buy the aforementioned Cabernet for $6 a glass - and it was a healthy pour to boot - for $6!
The thing about both these products is that you gotta go there to get them - they only service the local market. There are only 225 cases of the Cabernet being produced. And my guess is that this particular wine is going to skyrocket in price as a result of the few cases being produced and the quality of the product. Yes, it's really that good.
What does all this have to do with job hunting, or attracting talent who meets/exceeds the bar? Stay tuned...
Good, venture to Southern Oregon and check out the Pinot Noir bottlings.
We visited a few vineyards yesterday, and ran into Windridge Vineyard, and their 2006 Bendock Estate Pinot Noir. You'll go 'WOW' faster than it takes to forget the words 'Willamette Valley'.
They currently do not have a distributor for the Seattle Metro Area, so you either buy it online, or go visit. Since we are clearly into Spring already, I recommend the visit because it is beautiful, but there aren't many bottles available, so online will probably be a safer bet.