I was reading this post by Seth Godin, and it occurred to me that as much as this is applicable to big stories, it's also applicable to your job hunt, your resume, and interviews to come.
Here's how this plays out.
First, your resume should have bullet points for each job that directly address how you helped improve revenue, reduced costs, or improved profit. For example:
- Designed a feature based on customer feedback, and working with Program Management, implemented it in 8 weeks. This feature secured two more contracts worth $2M.
So, this is interesting, but it's all evidence, with little story. To create the story, you need an amusing story for the interview that speaks to how you came to realize this feature was important, how you overcame institutional push-back, and how the sales people used the feature to win the contracts. It's even better if this story emphasizes the top aspects of your brand. To cap it all off, you also need references which speak to this win.
Yes, you need evidence of greatness. And yes, you need stories where the evidence can live.