My last post was about scarcity. This post is also about scarcity, or at least how one displays scarcity.
Matt Youngquist has a great post, Positive vs. Negative Framing. I love the topic of re-framing - an art when done well.
There is a very subtle point in the positive re-frame Matt uses in his article, "Good news, folks! After many years of being off the market, I’m excited to report that I’m finally available for hire!"
Do you see it?
It's the word, 'finally'. Take this word out, and this sounds like a positive person looking for a new gig. Leave it in, and suddenly you want to know why they are now available, and you might just want to click on their linkedin profile to find out more. I know who I'd bet on in a profile views contest!