In my experience, there is one thing that is hardest for candidates to figure out.
Do you know what it is?
It is considering yourself as a product. Stepping outside the boundaries of self, and into the world of how others see you. From many different frames of reference:
- Your online profiles
- Your resume
- Your handshake
- Your greeting
- Your elevator pitch
- Your interview
- Your cocktail party conversation
- Your interview clothes
- etc
This is a very difficult challenge.
Seth has a helpful take on this, albeit from a Marketer's perspective, Sell like you buy. Should be required reading for all job hunters - go read it now!


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