Are you up for a mental challenge?

In my experience, there is one thing that is hardest for candidates to figure out.

Do you know what it is?

It is considering yourself as a product. Stepping outside the boundaries of self, and into the world of how others see you. From many different frames of reference:

• Your online profiles
• Your resume
• Your handshake
• Your greeting
• Your elevator pitch
• Your interview
• Your cocktail party conversation
• Your interview clothes
• etc

This is a very difficult challenge.

Seth has a helpful take on this, albeit from a Marketer's perspective, Sell like you buy. Should be required reading for all job hunters - go read it now!