I've not read this book, and it looks good. Going to add it to my ever-growing list of must-reads.
This book, along with stumbling into a couple of situations from my long-ago past made me think hard about this topic. Here's the thing: When it comes corporate apologies, they have to occur in an environment where everyone is on-board with the apology. And, in addition to the apology, the company in question HAS to take action to address the base cause of the error as fast as possible.
Were I the CEO, I'd have one or two people I'd turn to in these cases, just to make sure there is no weaseling around going on with either the apology, or the actions.
Aside from being good corporate advice, what does this have to do with you, the job hunter? Simple. Your brand will irrevocably be tied to your employers. Before you accept a given job at a given company, check out the stumbles the company has made, and see if you're O.K. with their response. If not, add that to 'Against' column on your For & Against list.