Seth has a great story today about creating stories that resonate.
When I've written about creating your story, the point of view is from the positive perspective. Tell your audience what you can do, what you want to do, and align that with their story (works from both the candidate's and hiring manager's perspectives).
In Seth's post, he illustrates very clearly how the use of the negative story works. Or doesn't.
A helpful illustration by way of the negative example.