Seth's got a great post up today about the Sunscreen industry.
Within it, the great line "...ethical marketers".
In the context of technology firms, and technology startups, there aren't too many who haven't shaved off something here or there to the detriment of the Customer and to the benefit of the business. For example, how many computers or devices do you own which are secure from data theft? Or, how much time has everyone in the world spent trying to fix a PC which has done the BSOD one too many times? Or, why is it that we have to throw away our iPhones & Smart Phones when they brick, sending all those rare-earth metals, lead and other heavy metals to landfill where they leach into our drinking water?
I would love to be recruiting for a role where a Product Manager or Marcomm Leader said they quit a job because the firm they were working for asked them to lie. And for the story to be true.